Bowdon Business club has a strong online presence providing its members with 24 hour exposure
Designed with the latest flat and colourful design styles, the Bowdon Business Club website takes advantage of the latest in CSS3 animations and effects and has a responsive design which automatically adapts to the best layouts for mobile viewing including the latest in retina devices.
The site is built with Joomla! an award-winning content management system (CMS), enabling the creation of web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla! the most popular web site software available. Best of all, Joomla! is an open source solution that is freely available to everyone.
As a business club, where it`s purpose is to promote the businesses of its members, it makes sense in this modern digital age to utilise the mediums available online - maximising the exposure of the business club and its members. Providing an ideal platform for individual members to promote themselves and their businesses both on the web and via social media seems to be a perfect symbiotic relationship.
Bowdon Business Club is a not-for-profit organisation owned by its members and run by its members, therefore the design, maintenance and development of the site is able to be kept in-house. Members like Graeme Armitage, creative marketing and branding, Ian Cartwright Caramel photography and Jo Forrest, who co-ordinates the copy makes it very much a team effort - obviously, the site would not work if we could not count on our members to supply a constant stream of material.
Graeme has been a creative designer for many years and started his career long before the advent of the internet and has seen many changes through the introduction and adoption of technology, there have been very few times where the medium was the message, (probably in the late 1980's when just having a website was cool enough) but that was very short lived. Design/marketing/ branding has always been about developing a clear narrative understanding who you are targeting.
Sadly many people in their rush to have a presence sacrifice the narrative and can ultimately undermine their brand
Graeme Armitage Limited
Creative marketing and branding
Contact: Graeme Armitage
