Graeme Armitage

You don’t need to be a big company to have a strong brand

Over many years in the business of marketing and brand development, Graeme has worked with clients large and small, both established and start-ups. ”I have enjoyed my relationship with every one of them,” he says. “After all, they give me opportunities to do what I love most. That's why I commit the same high levels of insight and creativity to all those I work with, regardless of their budget.”

Loud brand noise

When it comes to smaller businesses, Graeme believes that they’ve never had it so good. “One of the wonders of this digital age is that even a small company can now make a loud brand noise. Stationery, sales material, shop fronts, vehicles – these and other media can all come together with your all-important website and low cost e-communications to produce a big fat branding footprint very cost-effectively. These days you don’t need to be a big company to have a strong brand.”

Graeme on networking…

Cleve McCurdy was a long-time member of Bowdon Business Club, now retired. Not long after I joined, he invited me to look at updating the marketing for Cariocca Enterprises.

Cariocca is an organisation that Cleve remains passionate about. It supports start-up businesses owned and run by residents of inner-city Manchester by providing affordable accommodation and support on its business parks in Miles Platting and Ardwick. At the same time it is developing social and educational initiatives within the community.

Aspiring business people from the African-Caribbean community are a particular focus for Cariocca, although not all Cariocca tenants are from that group. My starting point for the new logo was to reflect the vibrant Afro-Caribbean colour palette, using interconnecting circles to represent the myriad businesses that Cariocca has helped to nurture.

I then went on to create a website with the new branding, showcasing all the opportunities that Cariocca offers, backed up by interviews with existing tenants.

This particular project is great example of Bowdon Business Club in action, because my initial contact with then-member Cleve McCurdy led on to opportunities for other members: the photographer Ian Cartwright provided images for the website, while Andy Key and Chris Wrighton have been able to provide Cariocca tenants with business support.”

images/ga.svg

Graeme Armitage Limited

Creative marketing and branding

Contact: Graeme Armitage

  • 07595 690450
  • www.graemearmitage.co.uk
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Google Plus
  • Linked in
  • Twitter
  • Facebook
  • Behance
  • flickr

Add to Favorites
A667d34d5e2565803df0de89e6572753 105x105697f6924f684e3c6547cb9231137264a 105x1052448aee3da4ba4b4d4655b7ebf702e1f 105x105D1cd4af828ae6eba687f26eae9e2b28f 105x10560aab711ccd0d5f25892235e3bdd3d30 105x105

Isra Altayar, IA coaching, is excited to ann...

Read more
F68bc1606a499c66a1eabd66e99d6817 XS

Following a tried and tested format our 5th ...

Read more
8376aace7af18ea8cafa499d7e69a6ec XS

Isra Altayar graduated with a BSc in Psychol...

Read more
4653e069ed7369840191e8bf38ab8dc9 XS

Have you been invited to have a ‘prote...

Read more
1519e954ae6bd629544356cae3e51766 XS

How to keep cool and look good during a heat...

Read more
37e725efe26e0487bc83287a1c350936 XS

So many people go through life living for th...

Read more
3119c7be2ab58173062c39c6b8c72ed7 XS